How has Zara used the strategic management process to help it become a successful multinational?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:15 AM

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How has Zara used the strategic management process to help it become a successful multinational?

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Zara has identified its basic mission as being par...View the full answer

International Business

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