How important is a positioning strategy statement, and what role does it play in creative planning?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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How important is a positioning strategy statement, and what role does it play in creative planning?

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The positioning strategy statement describes what a brand stands for and sugges...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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