How is a global marketing strategy distinct from standardization?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 03, 2012 08:05 AM

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How is a global marketing strategy distinct from standardization?

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Global marketing is not about standardizing the mark...View the full answer

Essentials Of Business Research Methods

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