How is one likely to change ones lifestyle at different stages of ones household life cycle? Over

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How is one likely to change one’s lifestyle at different stages of one’s household life cycle? Over one’s life, is one likely to assume more than one of the VALS lifestyle profiles described?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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