How is product-line pricing helpful to both retailers and their customers?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:31 AM

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How is product-line pricing helpful to both retailers and their customers?

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Productline pricing refers to the practice of setting a limited number of prices for a selec...View the full answer

Contemporary Marketing

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