How is segmentation by family lifecycle and household type useful to marketers? Briefly describe your own family

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How is segmentation by family lifecycle and household type useful to marketers? Briefly describe your own family in these terms, identifying characteristics that might be helpful to marketers for a firm selling HDTVs.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:23 AM

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How is segmentation by family lifecycle and household type useful to marketers? Briefly describe your own family

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Contemporary Marketing

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