How large is the total market for your product or service? How did you arrive at this

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How large is the total market for your product or service? How did you arrive at this figure?
Which segment of this market do you intend to target? Why? How large is your segment?
Describe your segmentation method. Why did you choose this method?

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Entrepreneurship & Small Business Management

ISBN: 978-0133767186

2nd edition

Authors: Steve Mariotti, Caroline Glackin

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Question Posted: May 23, 2015 06:46 AM

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How large is the total market for your product or service? How did you arrive at this

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Entrepreneurship & Small Business Management

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