How might a company make strategic use of countertrade schemes as a marketing weapon to generate export

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How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenues? What are the risks associated with pursuing such a strategy?

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Global Business Today

ISBN: 9780073210544

5th Edition

Authors: Charles W. L. Hill

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Question Posted: Sep 05, 2012 01:35 AM

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How might a company make strategic use of countertrade schemes as a marketing weapon to generate export

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Countertrade is an alternative means of structuring an international sale when ...View the full answer

Global Business Today

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