How might a mystery shopper be valuable to the following organizations: (a) JetBlue Airlines, (b) Macys Department

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How might a mystery shopper be valuable to the following organizations: (a) JetBlue Airlines, (b) Macy’s Department Store, (c) H&R Block.
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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