How might factors such as customer income and competitive intensity be used in defining retail price zones?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:29 AM

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How might factors such as customer income and competitive intensity be used in defining retail price zones?

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More affluent customers often show low levels of price sensitivity while lowerincome customer...View the full answer

Pricing Strategies A Marketing approach

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