How might knowledge of personality be used to develop an advertising campaign for the following? a) Rainforest

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How might knowledge of personality be used to develop an advertising campaign for the following? a) Rainforest Action Network (an environmental group), b) Smart phones, c) American Express financial services, d) Ready-to-drink iced tea, e) J. Crew women’s shoes, f) Clinique cosmetics.
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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