How might managers interpret the potential for their product in a market that is, in absolute economic

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How might managers interpret the potential for their product in a market that is, in absolute economic terms, large but, on a per capita basis, characterized by a majority of poor consumers?

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International Business

ISBN: 978-0133457230

15th edition

Authors: John Daniels, Lee Radebaugh, Daniel Sullivan

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Question Posted: Jun 28, 2016 03:32 AM

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How might managers interpret the potential for their product in a market that is, in absolute economic

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