How might the following industries use an Internet social networking site for exploratory research? Search several well-known

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How might the following industries use an Internet social networking site for exploratory research? Search several well-known brand names on Face book. Do you see any evidence that the brands in these industries are using the site to collect data useful in qualitative research?
a. Energy drinks
b. Vacation resorts
c. Online game designers
d. Insurance companies
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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