How much of a price premium do you think national brands ought to command over private brands?

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How much of a price premium do you think national brands ought to command over private brands? Justify your position.

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:12 AM

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How much of a price premium do you think national brands ought to command over private brands?

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Opinions will probably differ considerably regarding the price premiums that nat...View the full answer

Marketing Mistakes And Successes

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