How well do online advertisers understand your consumer behavior? Today's interactive ads are so personalized that Web users routinely encounter the products and messages most likely to appeal to their unique customer profile and preferences. As an out-of-class assignment, identify 20 ads that you see while browsing the Web on your computer or smart phone. For each, list whether or not the ad seemed relevant to your buying habits. Were the brands the ones you use or are likely to try? Did the messages address your social and cultural life context? Finally, judge whether online ads generally treated you as a "decision maker" or a "social being," and explain your answer.