How will Principles #11 and #14 (in Exhibit 2) enable the new business strategy?

InsuraCorp has several business units that provide financial products, services, and support for one or more of the company’s three major lines of business: (1) individual insurance, such as term life, universal life, and whole life policies; (2) retirement services, such as retirement plans—401(k) and 403(b); and (3) group insurance, such as group life and disability insurance, long-term care insurance. InsuraCorp has grown through acquisitions, and until recently, the business units have continued to operate autonomously. In the past, there was also no attempt to market products to customers across business units.