How would an advertising plan for an online-only cosmetics retailer differ from that of a bricks-and-mortar cosmetics

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How would an advertising plan for an online-only cosmetics retailer differ from that of a bricks-and-mortar cosmetics store chain?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:01 AM

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How would an advertising plan for an online-only cosmetics retailer differ from that of a bricks-and-mortar cosmetics

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Because of the large geographic area covered by a bricksandmo...View the full answer

Retail Management A Strategic Approach

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