How would you characterize MTV's initial strategy in Europe? Why was the strategy unsuccessful?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:18 AM

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How would you characterize MTV's initial strategy in Europe? Why was the strategy unsuccessful?

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MTVs initial approach to the European market essentially involved ...View the full answer

Global Business Today

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