How would you determine the best product position for the following? a) A brand of tablet computer

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How would you determine the best product position for the following?
a) A brand of tablet computer
b) A cell phone targeting children
c) A local animal shelter
d) A line of power tools targeting women
e) A brand of toothpaste

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:05 AM

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How would you determine the best product position for the following? a) A brand of tablet computer

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The essential first step is a definition of the target market and its needs Then one needs to deter...View the full answer

Consumer Behavior Building Marketing Strategy

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