How would you go about evaluating secondary data? Why is evaluation important?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:54 AM

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How would you go about evaluating secondary data? Why is evaluation important?

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In order to properly use secondary data you must evalua...View the full answer

Marketing Research

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