How would you increase a direct marketer's response rate from less than 1 percent of those receiving

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How would you increase a direct marketer's response rate from less than 1 percent of those receiving E-mail sales offers by the firm to 3 percent?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:55 AM

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How would you increase a direct marketer's response rate from less than 1 percent of those receiving

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Retail Management A Strategic Approach

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