Identify and discuss the factors that are important in determining the promotion program for the following products:

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Identify and discuss the factors that are important in determining the promotion program for the following products:
a. Video tape recorder/player.
b. Personal computer.
c. Boeing 7E7 Dreamliner commercial aircraft.
d. Residential homes.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Identify and discuss the factors that are important in determining the promotion program for the following products:

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a Competition has forced video tape recorder manufacturers and retailers to emphasize advertising fo...View the full answer

Strategic Marketing

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