Identify each of the following marks as arbitrary or fanciful, suggestive, descriptive, or generic: a. Hard Rock

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Identify each of the following marks as arbitrary or fanciful, suggestive, descriptive, or generic:

a. “Hard Rock Cafe” for a restaurant/bar

b. “Raisin Bran” for breakfast cereal

c. “Coppertone” for sun lotion

d. “Nyquil” for cold medicine

e. “Pioneer” for sugar

f. “Brim” for coffee

g. “Lite Cola” for a reduced-calorie soft drink

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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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Question Posted: Dec 06, 2012 12:33 AM

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Identify each of the following marks as arbitrary or fanciful, suggestive, descriptive, or generic: a. Hard Rock

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The law of marketing

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