Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice

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Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Why are the indictors used, and how might a firm enhance their use (i.e., strengthen their importance)?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:20 AM

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Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice

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Listed below are five products and surrogate indicators that may ...View the full answer

Consumer Behavior Building Marketing Strategy

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