Identify modern-day myths that corporations have created. How do they communicate these stories to consumers?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:27 AM

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Identify modern-day myths that corporations have created. How do they communicate these stories to consumers?

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Consumer Behavior Buying, Having and Being

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