Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:43 AM

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Identify the different types of emotional appeals in advertising. What are the benefits and pitfalls of each?

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Common emotional appeals seen in advertising are based on fear humor or ...View the full answer

Contemporary Marketing

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