Identify the macro environmental forces which helped WestJet and those which threatened to hurt the airline?

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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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Question Posted: Feb 22, 2017 12:07 AM

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Identify the macro environmental forces which helped WestJet and those which threatened to hurt the airline?

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Economics x price of fuel affects ticket prices economics x text says they were able to n...View the full answer

Marketing An Introduction

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