If a firm can increase its total revenue by raising its price, shouldn't it do so?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:53 AM

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If a firm can increase its total revenue by raising its price, shouldn't it do so?

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It may only increase revenue in the short run In the long run buy...View the full answer

Marketing

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