If a firm developed a new line of athletic shoes, priced them competitively, and distributed them in

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If a firm developed a new line of athletic shoes, priced them competitively, and distributed them in appropriate retail shops, would there be any need for advertising? Is advertising really needed for a good product that is priced right?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:38 AM

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If a firm developed a new line of athletic shoes, priced them competitively, and distributed them in

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Advertising and Integrated Brand Promotion

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