If good relationship marketing means firing a companys least-profitable or most-costly customers, suggest how it might be

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If good relationship marketing means firing a company’s least-profitable or most-costly customers, suggest how it might be accomplished without causing them to criticize the company to their friends.

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:28 AM

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If good relationship marketing means firing a companys least-profitable or most-costly customers, suggest how it might be

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It is usually not a good idea to fire customers however high cost customers can be discouraged throu...View the full answer

E Marketing

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