Imagine that you are a marketing manager for a mid-sized amusement park. You have attended an industry-wide meeting where a colleague gave a talk about new pricing strategies for amusement parks. You were very motivated by the seminar. Upon your return to work, write a memo to your boss outlining the pros and cons of the new pricing strategy. End your memo with a recommendation either for or against à la carte pricing of attractions (pricing each attraction separately rather than charging a single high entrance fee).