In a small group, identify and research an environmental threat-such as a regulatory threat, a cultural threat,

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In a small group, identify and research an environmental threat-such as a regulatory threat, a cultural threat, or and economic threat-posed to global marketers. Analyze the issues related to this threat, discuss how affected companies are reacting, and make recommendations regarding how these companies should address the threat.
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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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