In a small group, select an advertisement that appropriately addresses each aspect of the communication process shown
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In a small group, select an advertisement that appropriately addresses each aspect of the communication process shown in Figure 14.2. Illustrate how each element is represented in the company's advertisement. Discuss how the advertisement, by itself, does or does not constitute effective marketing communication for the product?
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Using Figure 142 students can address each aspect of the communication proce...View the full answer
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