In advertising, what do we mean by an idea? What is the connection between an idea and

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In advertising, what do we mean by an “idea”? What is the connection between an idea and a creative concept?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:24 AM

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In advertising, what do we mean by an idea? What is the connection between an idea and

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An idea is a thought or a concept in the mind Its formed by mentally combining pieces ...View the full answer

Advertising & IMC Principles & Practice

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