In developing a BCG or IE Matrix, what would be a good surrogate for revenues for 1)

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In developing a BCG or IE Matrix, what would be a good surrogate for revenues for
1) Target Corp.,
2) Burger King,
3) Bank of America, and
4) Spirit Airlines.

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Sep 20, 2015 09:01 AM

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In developing a BCG or IE Matrix, what would be a good surrogate for revenues for 1)

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Strategic Management A Competitive Advantage Approach Concepts

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