In discussing the means available to secure prospective intermediaries as actual channel members, the chapter suggests that

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In discussing the means available to secure prospective intermediaries as actual channel members, the chapter suggests that the offer of a “partnership” by the producer or manufacturer could serve as a strong inducement. What does this mean?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:03 AM

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In discussing the means available to secure prospective intermediaries as actual channel members, the chapter suggests that

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Marketing Channels

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