In early 2006, the new CEO of Hewlett-Packard (H-P), Mark Hurd, became aware of a number of

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In early 2006, the new CEO of Hewlett-Packard (H-P), Mark Hurd, became aware of a number of customer complaints about the accessibility of sales support at the company. The complaints referred to a confusing management structure and lack of contact with sales support personnel from H-P. There were 17,000 people working in H-P sales, and customers, particularly the large corporate customers, were frustrated dealing with the complexity of the H-P sales system.


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What would you propose to Mark Hurd, the CEO at H-P, regarding an overhaul of the sales support systems at H-P?


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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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