In general terms, discuss the purpose of consumer behavior models like the consumer decision process model depicted
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Consumer Decision Process Model POSTPURCHASE STAGE STAGE STAGE Problem Evaluation of alternatives Postpurchase evaluation Choice Commercial cue Physical cue Soclal cue Buying Using Internal External Shortage Unfulfilled desire Multlattribute models
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Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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