In most case, competitors are viewed as being undesirable, that is, having fewer competitors is better than

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In most case, competitors are viewed as being undesirable, that is, having fewer competitors is better than having many. Can you think of situations in which competitors can help you?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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In most case, competitors are viewed as being undesirable, that is, having fewer competitors is better than

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Marketing Management

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