In response to a growing awareness of gluten allergies, Singletary Cookie Company tried using gluten-free flour in
Question:
Required
a. Assuming no raw material constraints and unlimited demand for cookies, what type of cookie would maximize the companys contribution margin? Why?
b. Assume that based on typical customer demand, Singletary will sell 12,000 batches of chocolate chip cookies, 8,000 batches of sugar cookies, and 10,000 batches of oatmeal raisin cookies. What will the companys contribution margin be?
c. Singletarys flour supplier has announced a shortage of gluten-free flour. As a result,
Singletary will only be able to purchase 50,000 pounds of flour. How many batches of each type of cookie should the company bake? What will the companys contribution margin be?
d. If Singletary uses gluten-free flour in other products, will the allocation you recommend in part (c) change? Why or whynot?
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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