In the article, there is discussion on four (4) different types of product-market strategies: Market penetration, Market
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This is the link of article:
https://umairumar.wordpress.com/2012/12/13/market-development-product-development-market-penetration-diversification/
Select one (1) of these strategies that you would personally recommend for future growth of a business, and identify the main advantages of the selected strategy. Provide an example or scenario to support your response.
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Diversification Diversification refers to the process of adding business to the portfolio which is more different from the original nature of the busi...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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