In the context of e-marketing, what does the medium is not the appliance mean?

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In the context of e-marketing, what does “the medium is not the appliance” mean?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:09 AM

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In the context of e-marketing, what does the medium is not the appliance mean?

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Digital media are simply data that can be sent to viewers a nu...View the full answer

E Marketing

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