In the Winona Wildcats study presented in Chapter 14 (question 17), Pete Thames, the team's general manager,
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a. What proportion of those included in the sample should be in the stratum of nonattenders, assuming that a directly proportional method of stratification will be used?
b. What is the actual number of people in the nonattender sample?
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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