In this chapter, brief mention was made of the false consensus as a form of the availability
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In this chapter, brief mention was made of the false consensus as a form of the availability heuristic. Consider an entrepreneur who has developed a product that she finds very useful in her own life. What might the false consensus have to say regarding her beliefs that the product is marketable to a more general audience? How might these beliefs affect her decision to invest in a new business venture distributing the product, and what impact will this have on the riskiness of her investment? Suppose we were to examine a large sample of entrepreneurs who each had developed products around their own needs. Given the false consensus, what types of entrepreneurs are most likely to succeed?
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The false consensus may lead an individual who has a relatively quirky nee...View the full answer
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