In what ways does the use of scrambled merchandising affect a store's image?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:49 AM

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In what ways does the use of scrambled merchandising affect a store's image?

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Scrambled merchandising is the addition of unrelated products and product lines to an exi...View the full answer

Foundations of Marketing

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