In your initial post, define "benchmarking "and explain the cautionary note given by Fitz-enz (2009) about conducting benchmarking.
Benchmarking Your Organization against the Top 25:
i. Using Figure 8-6, Value Benchmarking Process in Chapter 8 of the textbook, work through the four key areas of the process prior to writing your post: Value Planning, Data Development, Evaluation, and Action.
1. Value Planning: The goal that has already been set for this assignment is to benchmark the recruiting page of your company's website, or of a company that you are familiar with, against the top companies listed in the HR Specialist article. Select a minimum of five companies from the top 25 companies for benchmarking.
2. Data Development: Develop four questions (criteria) that will be used to benchmark your site. You may use the four questions that are provided in the article or draft questions that more specifically fit the needs of your organization. Then, collect and compare data. (Be sure to include in your initial posting what four questions were used for the benchmarking study.)
3. Evaluation: Describe gaps ~ Plan action ~ Set goals. Answer the following questions: What gaps were found? What should be the company's plan of action? What goals should be established? Be sure to keep in mind the cautionary note given by Fitz-enz (2009), as addressed in the first part of this discussion posting (see 4.a.ii. above).
4. Action: Act ~ Monitor results ~ Recycle. How should the action steps be monitored in the future?