Indicate whether marketing research is relevant to each of the following organizations and, if so, how each

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Indicate whether marketing research is relevant to each of the following organizations and, if so, how each might use it.
a. PepsiCo, Inc.
b. Your university
c. Citibank
d. The American Cancer Society
e. A small dry cleaner

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Question Posted: Apr 30, 2016 12:25 PM

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Indicate whether marketing research is relevant to each of the following organizations and, if so, how each

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Marketing research is relevant in all the five cases a A manufacturer of a consumer good such as PepsiCo Inc may use marketing research at both the ma...View the full answer

Basic Marketing Research

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