Question: Industry-Specific Ratios So-called same-store sales are a. very important measure for companies as diverse as McDonalds and Sears. As the name suggests, examining same-store sales

Industry-Specific Ratios So-called same-store sales are a. very important measure for companies as diverse as McDonald’s and Sears. As the name suggests, examining same-store sales means comparing revenues from the same stores or restaurants at two different points in time. Why might companies focus on same-store sales rather than total sales?

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