Information about PepsiCos five primary segments is provided below (dollars in millions). The information was taken from

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Information about PepsiCo’s five primary segments is provided below (dollars in millions). The information was taken from the company’s 2012 SEC Form 10-K.

Revenues $13,574 2,636 Profits Assets Frito-Lay North America Quaker Foods North America Latin America Foods $3,646 $5,3

REQUIRED:

a. Compute the percent each segment contributes to the total revenues reported for 2012.

b. Rank the segments in terms of profit margin.

c. Rank the segments in terms of return on assets.

d. Discuss.


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