Investigate how Delta Airlines (www.delta.com) uses its Web site to cater to its market segments.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:46 AM

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Investigate how Delta Airlines (www.delta.com) uses its Web site to cater to its market segments.

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Delta uses usagerate and benefit segmentation in its Web site The market segment...View the full answer

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